Gessy | 1953
Ads and contributors. This 1953 ad launched the new Gessy soap.
Gessy was created in Brazil by Italian immigrant José Milani, who in 1887 bought a small soap factory in the São Paulo countryside and gradually expanded production. In 1913 he launched Gessy soap, so successful that it gave its name to the company’s whole line of personal-care products.
The company moved into food and kept growing until 1960, when it merged with Unilever to become Gessy Lever.
Ad contributed by @sebastiao3803. Have an old ad? Send it to us too!
Text in the ad
Conheça o novo Gessy – sabonete – embeleza e perfuma
Novo na embalagem, bela e moderna!
Novo no perfume, ainda mais intenso!
Novo no formato, mais cômodo!
Novo na qualidade, com maior consistência!
– agora, mais do que nunca, você aprovará o famoso sabonete Gessy!
Translation:
Meet the new Gessy – soap – beautifies and perfumes
New packaging, beautiful and modern!
New perfume, even more intense!
New shape, more comfortable!
New quality, more consistent!
– now more than ever you will love the famous Gessy soap!
- Brand
- Gessy
- Year
- 1953
- Decade
- 1950s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Cosmetics
