Campari | 1958

Vintage ad for Campari, 1958

The famous red drink, still a must in bars, cafés and restaurants, was created in 1860 by young Gaspare Campari.

That year he founded his liqueur company, and seven years later opened Caffè Campari (later Camparino) in the gallery facing Milan Cathedral. It is still there.

With more than 150 years of history, Campari is also part of advertising history worldwide, through campaigns with famous models, labels designed by renowned artists, and ads like this one from the German men’s magazine ER in 1958.

Text in the ad

Die große Welt – sie trinkt: Campari
mit Soda · mit Vermouth · für Cocktails

Translation:
The great world drinks: Campari
with soda · with vermouth · for cocktails

Brand: Campari
Year: 1958
Decade: 1950s
Country: Germany
Medium: Magazine
Themes: Drinks
Original publication: ER, 1958

Campari | 1958 · Vintage Ad Museum

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