Agfa Billette | 1930
“Mit der Billette immer gute, scharfe Bilder”: always good, sharp pictures with the Billette. In 1930, Agfa offered this folding camera for 45 marks.
Its selling point was simplicity: “ready to shoot with one movement”, with a two-point focus setting, near and far, so that there was no difficult guessing of distances.
In this ad we can see the reward of photography in 1930: a fashionable couple looking at a stack of freshly printed photos, a pleasure that came days after the click.
The Billette shows how cameras were becoming everyday objects, sold to amateurs rather than experts.
Text in the ad
Mit der Billette immer gute, scharfe Bilder
und stets den richtigen Moment erfaßt. Sie ist mit einem Handgriff schußbereit und automatisch eingestellt. Kein schwieriges Entfernungsschätzen, die praktische Zweipunkt-Einstellung läßt Einstellfehler garnicht zu, deshalb immer gute, scharfe Bilder.
Preis 45 Mark
Agfa
Translation:
With the Billette, always good, sharp pictures
and always the right moment captured. It is ready to shoot with a single movement and set automatically. No difficult guessing of distances: the handy two-point setting makes focusing errors impossible, so you always get good, sharp pictures.
Price 45 marks
Agfa
- Brand
- Agfa
- Year
- 1930
- Decade
- 1930s
- Country
- Germany
- Medium
- Magazine
- Themes
- Technology
- Original publication
- Die Koralle, 1930
