Agfa Standard | 1930
“In 2 Minuten lernen Sie knipsen!”: learn to take snapshots in two minutes. In 1930, Agfa sold its Standard roll-film camera, 6 × 9 cm, with an Agfa Anastigmat f/4.5 lens, for 78 marks.
Agfa was founded in Berlin in 1867 as a dye company, and in 1925 it became part of the IG Farben group. By then it made films and its own cameras.
The pitch is about envy and joining in: “You no longer need to stand by idly when others show pretty photos.” The last line is a lesson in branding: never ask for “a film”, ask for “Agfa-Film!”
In 1964 Agfa merged with the Belgian Gevaert, and Agfa-Gevaert still exists today.
Text in the ad
Agfa
In 2 Minuten lernen Sie knipsen!
So leicht ist das mit der Agfa-Standard-Camera. Kaufen Sie eine Agfa-Standard-Rollfilm-Camera; dann brauchen Sie nicht mehr tatenlos zuzusehen, wenn andere hübsche Fotos zeigen, sondern Sie können selbst schöne Bilder machen. Preis für das Bildformat 6×9 cm mit dem Agfa-Anastigmaten F:4,5 nur 78 Mark. Für die Aufnahme verwenden Sie den bewährten Agfa-Film; er ist zuverlässig und braucht nur kurze Belichtungszeiten.
Verlangen Sie nie „einen Film“ … Verlangen Sie „Agfa-Film!“
Translation:
Agfa
Learn to take snapshots in 2 minutes!
That's how easy it is with the Agfa Standard Camera. Buy an Agfa Standard roll-film camera; then you no longer need to stand by idly when others show pretty photos – you can take beautiful pictures yourself. Price for the 6×9 cm format with the Agfa Anastigmat f/4.5 lens: only 78 marks. For your pictures, use the proven Agfa film; it is reliable and needs only short exposure times.
Never ask for “a film” … Ask for “Agfa-Film!”
- Brand
- Agfa
- Year
- 1930
- Decade
- 1930s
- Country
- Germany
- Medium
- Magazine
- Themes
- Technology
- Original publication
- Die Koralle, 1930
