Soennecken | 1930

1930 German magazine ad for Soennecken bookcases. A black-and-white photo of a corner room lined with modular glass-fronted bookcases full of books, with a wooden armchair and a rug. Above, a small drawing of a single bookcase section, the headline “Ob 20 oder 2000 Bände” and the name Soennecken in Art Deco letters.

“Ob 20 oder 2000 Bände”: whether 20 or 2,000 volumes. In 1930, F. Soennecken of Bonn sold “Ideal” bookcases built from separate, centrally lockable glass-fronted sections, so that a home library could grow book by book, in oak and in any colour.

Friedrich Soennecken, a blacksmith's son from the Sauerland, founded his firm in Remscheid in 1875 and moved it to Bonn a year later. He is credited with the lever-arch file and the two-hole punch, both from 1886, and from 1904 his company also made office furniture.

A growing bookcase says a lot about its time: books were a sign of education and status.

The firm went bankrupt in 1973, but the Soennecken name lives on in the office-supplies trade.

Text in the ad

Ob 20 oder 2000 Bände
Soennecken
Ideal-Bücherschränke sind immer die zweckmäßigste und wirtschaftlichste Form der Aufbewahrung. Sie werden aus einzelnen zentral verschließbaren Abteilen zusammengesetzt, deren Anzahl sich ganz nach dem jeweiligen Bedarf richtet. Mit kleinsten Mitteln können Sie den Grundstock zu einem beliebig erweiterungsfähigen Bibliothekschrank legen. Eiche, bestes ausgesuchtes Material. Farbe nach Wunsch. Verlangen Sie ausführlichen Sonderprospekt Nr 1908 B
F. Soennecken · Bonn
Berlin W 8, Mohrenstraße 58/59 · Leipzig, Markt 1 (Altes Rathaus)

Translation:
Whether 20 or 2,000 volumes
Soennecken
“Ideal” bookcases are always the most practical and economical way to store books. They are assembled from separate, centrally lockable sections, whose number depends entirely on your needs. With the smallest outlay you can lay the foundation for a library cabinet that can be extended as much as you like. Oak, the best selected material. Colour of your choice. Ask for the detailed special brochure no. 1908 B
F. Soennecken · Bonn
Berlin W 8, Mohrenstrasse 58/59 · Leipzig, Markt 1 (Old Town Hall)

Brand
Soennecken
Year
1930
Decade
1930s
Country
Germany
Medium
Magazine
Themes
Home
Original publication
Die Koralle, 1930
Soennecken | 1930 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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