Sapataria Carrapatoso | 1915

Vintage ad for Sapataria Carrapatoso, 1915

Anywhere in the world, a company that survives and adapts to the market for more than 100 years deserves a prize. In Brazil, and especially in Belém do Pará, the achievement is even greater.

The rise and fall of the Amazon rubber boom, a dictatorship, several economic crises and currency changes challenged many businesses, among them the Carrapatoso shoe shop, which still opens its doors to the people of Pará today.

This ad from 1915 ran in the magazine celebrating Belém’s 300th anniversary.

Text in the ad

Sapataria Carrapatoso – Casa Matriz
Rua Conselheiro João Alfredo, 105 (esquina da Praça Visconde do Rio Branco) · Telep. 738 · Pará
Todos que desejarem fazer compras de calçados para vender devem vêr as qualidades dos mesmos e os preços da Sapataria Carrapatoso
Exigir sempre que os calçados tenham o carimbo da casa
Vendas por atacado – 1.º andar · Preços fixos
Calçados dos melhores fabricantes sul americanos. Exijam marca Carrapatoso
Casa Filial: Rua Cons. João Alfredo, 98

Translation:
Carrapatoso Shoe Shop – head store
Rua Conselheiro João Alfredo, 105 (corner of Praça Visconde do Rio Branco) · Tel. 738 · Pará
Anyone buying shoes for resale should see the quality and prices at Carrapatoso
Always insist that shoes bear the house stamp
Wholesale – 1st floor · Fixed prices
Shoes from the best South American makers. Ask for the Carrapatoso brand
Branch: Rua Cons. João Alfredo, 98

Brand
Sapataria Carrapatoso
Year
1915
Decade
1910s
Country
Brazil
Medium
Magazine
Themes
Fashion
Sapataria Carrapatoso | 1915 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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