Casa Carvalhaes | 1915

“Life in Belém is about as cheap as in the European capitals, and for food one finds everything available in any great capital of the world, domestic or foreign; there are even vegetables and fruit from cold climates, brought from Europe and North America in refrigerated chambers.” Álbum do Estado do Pará, 1908.
This 1915 ad from Belém captures that golden age, showing the beautiful façade of Casa Carvalhaes, founded in 1860 and now, sadly, part of the city’s history.
The text at the side confirms that Casa Carvalhaes received goods from Europe and America by steamship and stored them in its own cold rooms.
Text in the ad
Casa Carvalhaes – Fundada em 1860
Grande armazem de generos alimenticios · Pinto da Costa & C.
Caixa Postal 202 · Pará · Telephone 438
Champagnes e licores – vinhos finos, Collares e da Beira – conservas finas dos melhores preparadores
Recebe por todos os vapores da Europa e America fructas, queijos, legumes, etc. que conservam em camara frigorifica de sua propriedade
Vendas por junto e a retalho em preços não teme competencia
Possue automovel para entrega rapida aos domicilios
Provem os deliciosos chás e café moído da Casa Carvalhaes
Translation:
Casa Carvalhaes – founded 1860
Large food store · Pinto da Costa & Co.
PO Box 202 · Pará · Telephone 438
Champagnes and liqueurs – fine wines from Colares and Beira – fine preserves from the best makers
Receives fruit, cheese, vegetables, etc. by every steamer from Europe and America, kept in its own cold store
Wholesale and retail, at prices that fear no competition
Motor car for fast home delivery
Try Casa Carvalhaes’ delicious teas and ground coffee
- Brand
- Casa Carvalhaes
- Year
- 1915
- Decade
- 1910s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Retail