Antunes Simões & Cia | 1915

Brazilian Portuguese in advertising, 1915. Old ads almost always catch our eye for their images and layout more than their words: the car that no longer exists, the record player, the milk tin from childhood, the plane that took us on holiday.
This 1915 ad from Belém do Pará stands out for its text instead. Many words are spelled differently from today, and it openly offers guns and revolvers “of all systems”, something unthinkable now.
That is why old advertising, famous or not, always has something to show, or teach, and lets us relive times that will not return.
Text in the ad
Antunes, Simões & Cia. – Successores de Coimbra, Pego & Cia.
Pará · 93 Rua do Consº João Alfredo 95
Armazem de Ferragens
Sortimento completo de utensilios de cosinha em todas as qualidades
Armas e Revólveres de todos os systhemas
Louça sanitaria, sortimento completo
Completo sortimento de artigos para electricidade
Artigos de phantasia em prata electrica proprios para presentes
Translation:
Antunes, Simões & Co. – successors to Coimbra, Pego & Co.
Pará · 93–95 Rua do Conselheiro João Alfredo
Hardware store
Complete range of kitchen utensils in every quality
Guns and revolvers of all systems
Sanitary ware, complete range
Complete range of electrical goods
Fancy goods in electroplated silver, ideal as gifts
- Brand
- Antunes Simões & Cia
- Year
- 1915
- Decade
- 1910s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Retail