Polski Fiat 125p | 1976

Polish magazine ad for the Polski Fiat 125p/1500, 1976. A smiling blonde woman in a long white ruffled dress leans against a red four-door saloon parked in front of a classical building with tall windows, climbing plants and a wrought-iron canopy. The lower third is yellow, with the Polski Fiat 125p/1500 logo, the text «Tylko 10 000 samochodów…» about internal export sales, a note on payment at Bank PKO SA and the Pol-Mot logo.

«Tylko 10 000 samochodów» (Only 10,000 cars). In July 1976 this ad offered readers of the Polish monthly Magazyn Rodzinny a Polski Fiat 125p with fast delivery. The catch was in the small print: you paid in Western currency or in vouchers from Bank PKO SA.

The 125p was built in Warsaw by FSO, the Passenger Car Factory, under licence from Fiat. The first one left the Żerań plant on 28 November 1967. It combined the body of the Italian Fiat 125 with the mechanics of the older Fiat 1300/1500, hence the «1500» in the ad.

In this ad we can see a strange invention of communist Poland: «internal export». The state sold its own goods at home for dollars, through Pol-Mot and the Pewex shops, to earn hard currency. Anyone with dollars from relatives abroad could skip the waiting list, which for a car could last years. Everyone else waited.

In the early 1980s Fiat withdrew permission to use its name, and the car carried on as the FSO 125p until 1991, after more than two decades on Polish roads.

Did someone in your family wait years for a car?

Text in the ad

POLSKI FIAT 125p/1500
TYLKO 10 000 SAMOCHODÓW przeznaczono do sprzedaży w ramach eksportu wewnętrznego z szybkim terminem odbioru w roku 1976.
Bliższe informacje oraz wpłaty w walutach wymienialnych i bonach towarowych – we wszystkich placówkach Banku PKO SA na terenie całego kraju.
POL-MOT · Przedsiębiorstwo Handlu Zagranicznego · Biuro Eksportu Wewnętrznego

Translation:
POLSKI FIAT 125p/1500
ONLY 10,000 CARS have been allocated for sale through internal export, with fast delivery in 1976.
Further information and payments in convertible currencies and goods vouchers at all branches of Bank PKO SA throughout the country.
POL-MOT · Foreign Trade Enterprise · Internal Export Office

Brand
Polski Fiat
Year
1976
Decade
1970s
Country
Poland
Medium
Magazine
Themes
Cars
Original publication
Magazyn Rodzinny, 1976
Polski Fiat 125p | 1976 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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