SEAT | 1975

Sociedad Española de Automóviles de Turismo, known worldwide as SEAT, was founded in Spain in 1950, in a Europe devastated by the Second World War.

The aim of putting Spain on wheels and boosting its industry worked: in 1953 SEAT opened its Barcelona factory with almost 1,000 workers to build the SEAT 1400.

In 1957 came the SEAT 600, which became a Spanish symbol of mobility and modernity.

In 1982 Volkswagen joined SEAT, bringing a technological upgrade while keeping its Mediterranean style. In 1990 Volkswagen acquired 99.99% of the shares and the company officially became SEAT S.A.

This ad ran in the Spanish edition of Reader’s Digest, Selecciones, in 1975.

Text in the ad

Cuatro variaciones sobre una buena idea.
El SEAT 133 ha dejado de ser un solo modelo para convertirse en una gama que completa las posibilidades de elección. Cuatro versiones diferentes, con las mismas cualidades básicas de durabilidad y economía.
SEAT 133 Berlina: un coche eminentemente práctico y racional que mantiene sus comprobadas características de sencillez mecánica, suspensión independiente a las cuatro ruedas, doble circuito de frenos, carrocería autoportante con habitáculo indeformable, dirección articulada y un motor ágil y de mínimo consumo.
SEAT 133 Especial: con motor potenciado, de 44 CV (DIN), frenos delanteros de disco, suspensión reforzada, nuevas llantas y neumáticos radiales.
SEAT 133 Berlina Lujo: de nuevo diseño. Con paragolpes negros de poliuretano más envolventes, bandas protectoras laterales y nuevo revestimiento anterior y posterior de la carrocería. Por dentro, nuevos asientos abatibles tapizados en velour y un gran número de detalles de confort.
SEAT 133 Lujo Especial: un coche que combina el confort y la elegante línea de la Berlina Lujo con las mayores prestaciones de la mecánica potenciada del modelo Especial.
Seat 133, duro y económico.

Translation:
Four variations on a good idea.
The SEAT 133 is no longer a single model but a range that rounds out your choice. Four different versions, with the same basic qualities of durability and economy.
SEAT 133 Saloon: an eminently practical, rational car that keeps its proven mechanical simplicity, independent four-wheel suspension, dual-circuit brakes, monocoque body with rigid safety cell, articulated steering and a nimble, frugal engine.
SEAT 133 Especial: with a boosted 44 hp (DIN) engine, front disc brakes, reinforced suspension, new wheels and radial tyres.
SEAT 133 Saloon Lujo: newly designed, with wraparound black polyurethane bumpers, side protection strips and new front and rear trim. Inside, new reclining seats upholstered in velour and many comfort details.
SEAT 133 Lujo Especial: a car that combines the comfort and elegant line of the Saloon Lujo with the higher performance of the Especial’s boosted engine.
Seat 133, tough and economical.

Brand

SEAT

Year

1975

Decade

1970s

Country

Spain

Medium

Magazine

Themes

Cars