White Label | 1977
Dewar’s White Label. In 1846 John Dewar founded in Scotland one of the world’s best-known whisky brands.
Years after his death, his son Tommy took over the family business, and the brand won prizes in London. It later received a Royal Warrant, and in the 1980s became the best-selling Scotch in the United States.
Bacardi bought the company in 1998.
This ad ran in the Spanish edition of Reader’s Digest, Selecciones.
Text in the ad
El inglés(*) sin esfuerzo.
(Repita con nosotros)
– Un White Label, por favor. – One White Label, please
– Un White Label, por favor. – One White Label, please
– Un White Label, por favor. – One White Label, please
– etc.
Al llegar a este nivel, ya sabrá usted inglés… pero que mucho inglés.
Whisky “White Label”(*), con un suave acento escocés.
Translation:
English(*) without effort.
(Repeat after us)
– Un White Label, por favor. – One White Label, please
– Un White Label, por favor. – One White Label, please
– Un White Label, por favor. – One White Label, please
– etc.
By the time you reach this level, you’ll know English… oh, a whole lot of English.
“White Label” whisky(*), with a soft Scottish accent.
- Brand
- White Label
- Year
- 1977
- Decade
- 1970s
- Country
- Spain
- Medium
- Magazine
- Themes
- Drinks
- Original publication
- Selecciones
