Coca-Cola | 1978

Vintage ad for Coca-Cola, 1978

Coca-Cola ran this ad in the German Freizeit Magazin in May 1978.

Its German slogan at the time was “Coke macht mehr draus” (Coke makes more of it).

The youth magazine had none other than Elvis Presley, the king of rock, on its cover.

German fans have a special bond with Elvis, who did his military service there in 1958–60, living in Bad Nauheim, Hesse.

Text in the ad

Coke macht mehr draus.
Trink Coca-Cola – koffeinhaltig

Translation:
Coke makes more of it.
Drink Coca-Cola – contains caffeine

Brand
Coca-Cola
Year
1978
Decade
1970s
Country
Germany
Medium
Magazine
Themes
Drinks
Original publication
Das Freizeit Magazin, 1978
Coca-Cola | 1978 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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