KAFFEE HAG | 1976

Vintage ad for KAFFEE HAG, 1976

In 1906 Ludwig Roselius founded in Bremen the company that would make Kaffee HAG, the decaffeinated coffee that marked generations in Germany.

The Roselius family controlled it until 1979, when his son sold it to an American group. The famous Bremen factory closed in 2017.

This ad ran in the German women’s magazine Neue Post in 1976.

Text in the ad

Einfach großartig – der Geschmack von Kaffee Hag!
Sein volles Aroma und seinen großartigen Geschmack – das liebe ich an meinem Kaffee Hag. Und daß er außerdem doppelt bekömmlich ist, macht ihn noch sympathischer. Der Geschmacks-Vergleich mit einem anderen guten Kaffee wird auch Sie überzeugen.
Kaffee Hag – gemahlen, vakuumfrisch, doppelt bekömmlich, höchst aromatisch
Der Kaffee, der es gut mit Ihnen meint.

Translation:
Simply wonderful – the taste of Kaffee Hag!
Its full aroma and wonderful taste – that’s what I love about my Kaffee Hag. And the fact that it’s doubly easy on the stomach makes it even more likeable. A taste comparison with another good coffee will convince you too.
Kaffee Hag – ground, vacuum-fresh, doubly digestible, highly aromatic
The coffee that has your well-being at heart.

Brand
KAFFEE HAG
Year
1976
Decade
1970s
Country
Germany
Medium
Magazine
Themes
Drinks
Original publication
Neue Post, 1976
KAFFEE HAG | 1976 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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