Mars Staedtler | 1930

1930 German magazine ad for Mars Staedtler pencils, black and white. A long engraved pencil marked MARS rests on a pencil sharpener, with a small crescent moon emblem and large letters “Mars Staedtler”. Below, a banner reads “Staedtler-Stifte seit 1662”.

“Staedtler-Stifte seit 1662”: Staedtler pencils since 1662. In 1930, the Nuremberg firm showed only a pencil, a sharpener and a crescent moon, and relied on its age.

The date refers to Friedrich Staedtler, first recorded in Nuremberg as a pencil maker in 1662, when the local joiners' guild tried to stop him working. The company itself was founded by Johann Sebastian Staedtler in 1835, and the Mars brand, named after the Roman god of war, dates from 1900.

In the same magazine, its Nuremberg neighbour and rival Faber-Castell was also advertising (see Faber-Castell | 1930).

Staedtler still makes pencils in Nuremberg, and is now owned by a foundation.

Text in the ad

MARS · MARS STAEDTLER
Staedtler-Stifte seit 1662

Translation:
MARS · MARS STAEDTLER
Staedtler pencils since 1662

Brand: Staedtler
Year: 1930
Decade: 1930s
Country: Germany
Medium: Magazine
Original publication: Die Koralle, 1930

Mars Staedtler | 1930 · Vintage Ad Museum

{{ l.code }}

{{ T.heroEyebrow }}

{{ T.heroTitle }}

{{ T.heroLede }}

{{ T.ctaArchive }} {{ T.ctaTimeline }}

{{ h.alt }} — {{ T.weekPiece }} {{ h.title }} {{ h.meta }} {{ h.excerpt }} {{ T.readPiece }} →

{{ T.browse }}

{{ totalLine }}

{{ T.byDecade }}

{{ T.byCountry }}

{{ T.byTheme }}

{{ T.byMedium }}

{{ T.seriesLabel }}

{{ T.natal }}

{{ T.natalLede }}

{{ T.seriesLabel }}

{{ T.didYouKnow }}

{{ k.title }} {{ k.text }}

{{ T.latest }}

{{ T.seeAll }} →

{{ T.archiveEyebrow }}

{{ T.nav.archive }}

{{ resultLine }}

{{ T.noResults }}

{{ T.timelineEyebrow }}

{{ T.nav.timeline }}

{{ T.timelineLede }}

{{ d.big }} {{ d.label }} · {{ d.count }}

{{ c.title }} · {{ c.code }}

{{ T.nav.about }}

{{ T.aboutTitle }}

{{ p }}

{{ T.founderLabel }}

{{ T.founder }}

{{ p.t }} {{ p.d }}