MMs | 1997
During the Spanish Civil War (1936–1939), Forrest Edward Mars is said to have seen soldiers eating small pieces of chocolate coated in a hard sugar shell that kept them from melting in the Spanish heat.
The idea was too good to miss. With his partner Bruce Murrie, Mars founded M&M’s Plain Chocolate Candies, named after the initials of their surnames.
Wars bring misery to millions and fortune to a few, and Mars and Murrie got the lucky side: from 1941, M&M’s became a favourite snack of American soldiers in the Second World War.
From then on M&M’s never stopped growing and is still a worldwide success.
This 1997 ad ran in the United States in the comic The Amazing Spider-Man.
Text in the ad
Where are we?
New M&M’s Minis
115 tiny chocolate candies packed into one of six cool colorful tubes. Want to know all about new “M&M’s” Minis? Just get up really close and see what they have to say.
Tons of chocolate candy searching for a mouth
- Brand
- MMs
- Year
- 1997
- Decade
- 1990s
- Country
- United States
- Medium
- Comics
- Themes
- Food
- Original publication
- The Amazing Spider-Man, 1997
