Faber Castell | 1930

Vintage ad for Faber Castell, 1930

Founded in 1761 by carpenter Kaspar Faber in Stein, a small town near Nuremberg, Faber-Castell is still a family business more than 250 years later, now run by the eighth generation. In 1784, under Kaspar’s son, it became A.W. Faber (Anton Wilhelm Faber), and only in 1898 did it take the name Faber-Castell, after the family heiress, Ottilie von Faber, married Count Alexander zu Castell-Rüdenhausen, of a prestigious noble family.

In his will, Ottilie’s grandfather Lothar von Faber asked for the family name to be preserved for future generations, knowing it would disappear with his granddaughter’s marriage. That is how the Faber-Castell surname was created. Today the company is present in more than 120 countries and makes a wide range of stationery and writing products.

This ad ran in 1930 in the German magazine Die Koralle.

Text in the ad

“Castell”
Der Stift des täglichen Bedarfs!
A.W. Faber

Translation:
“Castell”
The pencil for everyday use!
A.W. Faber

Brand
Faber Castell
Year
1930
Decade
1930s
Country
Germany
Medium
Magazine
Original publication
Die Koralle, 1930
Faber Castell | 1930 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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