Anilana | 1974
“Ciepłe, eleganckie, praktyczne” (warm, elegant, practical): that is how this ad sold sweaters made of anilana “dla całej rodziny” (for the whole family). Anilana was a Polish acrylic fibre made in Łódź, the heart of the country’s textile industry.
It was produced at the Anilana synthetic fibre works, which began making acrylic fibre in the mid-1960s on a site where artificial fibres had been made since 1940. The sweaters came from two state knitwear factories: “Jarlan” in Jarosław and “Olimpia” in Łódź.
The copy lists the advantages: soft, crease-free, no felting, easy to wash and holding its shape. The prices were “przystępne” (affordable): from 200 to 360 złoty, in a year when the minimum monthly wage was raised to 1,200 złoty. A Japanese Yashica twin-lens camera completes the modern picture.
The ad appeared in Magazyn Rodzinny in December 1974, in the same issue as a Woolmark ad for pure new wool. The Anilana works stopped operating in the late 1990s, but acrylic is still in sweaters all over the world.
Text in the ad
Ciepłe eleganckie praktyczne
SWETRY Z ANILANY
dla całej rodziny.
Wyroby z anilany mają wiele zalet: są miękkie i przyjemne w dotyku, w ogóle się nie gniotą, nie filcują się, bardzo łatwo się piorą, a po upraniu nie tracą fasonu.
Ceny przystępne – od 200 do 360 zł.
Producenci:
Zakłady Przemysłu Dziewiarskiego
„JARLAN” w Jarosławiu · „OLIMPIA” w Łodzi
Translation:
Warm, elegant, practical
ANILANA SWEATERS
for the whole family.
Anilana garments have many advantages: they are soft and pleasant to the touch, they don't crease at all, they don't felt, they wash very easily and keep their shape after washing.
Affordable prices – from 200 to 360 zł.
Manufacturers:
Knitwear Industry Works
“JARLAN” in Jarosław · “OLIMPIA” in Łódź
- Brand
- Anilana
- Year
- 1974
- Decade
- 1970s
- Country
- Poland
- Medium
- Magazine
- Themes
- Fashion
- Original publication
- Magazyn Rodzinny, 1974
