Bytom | 1976

Polish magazine ad for Bytom menswear, 1976. A young man with curly hair and a beard stands with his arms crossed in a rust-coloured suit with flared trousers, a dark shirt and a patterned tie, in front of a row of jackets on hangers in blue, grey and beige. At bottom left, in large lowercase letters, the slogan «spójrz, może być twój»; at bottom right, the Bytom logo.

«Spójrz, może być twój» (Look, it could be yours). In July 1976 a young man in a rust-coloured suit invited readers of the Polish monthly Magazyn Rodzinny to choose a jacket from the rail behind him.

The brand takes its name from the town where it was born: Bytom, in Upper Silesia. In 1945, in a former German sewing workshop, the State Clothing Factory in Bytom started production. The town itself had been the German Beuthen until that same year.

In this ad we can see the 1970s without any restraint: wide lapels, flared trousers, a dark shirt and a tie full of flowers. Even the model fits the decade, with curls, a beard and his arms crossed.

Bytom survived the end of communism and the arrival of foreign brands. In 2018 it merged with Vistula, another Polish menswear maker, and today it belongs to the VRG group in Kraków. According to the brand, its suits are still sewn in Poland.

Would you have worn this suit?

Text in the ad

spójrz,
może
być
twój
Bytom

Translation:
look,
it could
be
yours
Bytom

Brand
Bytom
Year
1976
Decade
1970s
Country
Poland
Medium
Magazine
Themes
Fashion
Original publication
Magazyn Rodzinny, 1976
Bytom | 1976 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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