Coca-Cola | 1962
From the small bottle to the large one, and decades later back again: Coca-Cola kept innovating with formats and relaunching old bottles, making the old cool.
Coca-Cola needs no introduction: one of the most famous brands on the planet, always updating, innovating and keeping its product a global market leader.
This ad ran in Brazil in 1962 to present its new bottle, big enough to fill two glasses.
Text in the ad
Mais por seu dinheiro!
Depois de um copo encher… fica outro para beber!
Coca-Cola Grande lhe dá muito mais!
Com o mesmo borbulhante sabor de sempre, Coca-Cola Grande refresca mais, reanima mais — lhe dá muito mais por seu dinheiro! Proporcione um prazer maior a sua família… nas refeições, nos lanches, a qualquer hora, sirva Coca-Cola Grande! Não lhe custa mais tomar o melhor — V. economiza servindo Coca-Cola Grande!
Beba Coca-Cola – isto faz um bem!
Translation:
More for your money!
After filling one glass… there’s another left to drink!
King-size Coca-Cola gives you much more!
With the same sparkling taste as ever, Coca-Cola Grande refreshes more, revives more – it gives you much more for your money! Give your family greater pleasure… at meals, at snack time, any time, serve Coca-Cola Grande! The best costs you no more – you save by serving Coca-Cola Grande!
Drink Coca-Cola – it does you good!
- Brand
- Coca-Cola
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Drinks
