Candelitas | 1922

Vintage ad for Candelitas, 1922

“No drugs and no chemicals”: in 1922 the Spanish magazine Blanco y Negro carried ads promising readers “charming, well-developed” breasts thanks to a “bust developer”.

Almost a hundred years later, the ad shows that times have changed, but the pressure on women’s bodies is nothing new. The promises and methods change; concern about appearance keeps selling.

Brand: Candelitas
Year: 1922
Decade: 1920s
Country: Spain
Medium: Magazine
Themes: Medicine
Original publication: Blanco y Negro, 1922

Candelitas | 1922 · Vintage Ad Museum

{{ l.code }}

{{ T.heroEyebrow }}

{{ T.heroTitle }}

{{ T.heroLede }}

{{ T.ctaArchive }} {{ T.ctaTimeline }}

{{ h.alt }} — {{ T.weekPiece }} {{ h.title }} {{ h.meta }} {{ h.excerpt }} {{ T.readPiece }} →

{{ T.browse }}

{{ totalLine }}

{{ T.byDecade }}

{{ T.byCountry }}

{{ T.byTheme }}

{{ T.byMedium }}

{{ T.seriesLabel }}

{{ T.natal }}

{{ T.natalLede }}

{{ T.seriesLabel }}

{{ T.didYouKnow }}

{{ k.title }} {{ k.text }}

{{ T.latest }}

{{ T.seeAll }} →

{{ T.archiveEyebrow }}

{{ T.nav.archive }}

{{ resultLine }}

{{ T.noResults }}

{{ T.timelineEyebrow }}

{{ T.nav.timeline }}

{{ T.timelineLede }}

{{ d.big }} {{ d.label }} · {{ d.count }}

{{ c.title }} · {{ c.code }}

{{ T.nav.about }}

{{ T.aboutTitle }}

{{ p }}

{{ T.founderLabel }}

{{ T.founder }}

{{ p.t }} {{ p.d }}