Heno de Pravia | 1922
Heno de Pravia soap was invented by Salvador Echeandía Gal, co-founder of the Spanish perfume house Gal.
Its name has a story. In 1903, travelling through Asturias in northern Spain, Salvador Gal passed through a village called Pravia and smelled freshly cut hay, a countryside scent so intense that he decided to capture it in a product. After years of work, in 1905 he launched “Heno de Pravia” (Pravia hay) soap, named after the village.
The headline of this 1920s ad reads: “Two things children love: clowns and Heno de Pravia soap.”
The soap, perhaps. The clown in the illustration is more frightening than delightful.
Text in the ad
Dos cosas que entusiasman a los niños: los clowns y el Jabón Heno de Pravia, que refresca la piel y la perfuma.
Pastilla 1,50 en todos los bazares, perfumerías, farmacias y droguerías de España.
Perfumería Gal, Madrid
Translation:
Two things children love: clowns and Heno de Pravia soap, which refreshes and perfumes the skin.
1.50 pesetas a bar in all bazaars, perfumeries, pharmacies and chemists in Spain.
Perfumería Gal, Madrid
- Brand
- Heno de Pravia
- Year
- 1922
- Decade
- 1920s
- Country
- Spain
- Medium
- Magazine
- Themes
- Cosmetics
- Original publication
- Blanco y Negro, 1922
