Heno de Pravia | 1922

Vintage ad for Heno de Pravia, 1922

Heno de Pravia soap was invented by Salvador Echeandía Gal, co-founder of the Spanish perfume house Gal.

Its name has a story. In 1903, travelling through Asturias in northern Spain, Salvador Gal passed through a village called Pravia and smelled freshly cut hay, a countryside scent so intense that he decided to capture it in a product. After years of work, in 1905 he launched “Heno de Pravia” (Pravia hay) soap, named after the village.

More than 115 years later, Heno de Pravia soap is still on sale, with a whole range of products bearing its name.

This ad ran in the Spanish magazine Blanco y Negro in 1922.

Text in the ad

Si después del baño de mar tiene la precaución de lavarse con Jabón Heno de Pravia su piel se conservará siempre blanca, suave y perfumada.
1,50 la pastilla
Perfumería Gal, Madrid

Translation:
If after bathing in the sea you take care to wash with Heno de Pravia soap, your skin will always stay white, soft and fragrant.
1.50 pesetas a bar
Perfumería Gal, Madrid

Brand
Heno de Pravia
Year
1922
Decade
1920s
Country
Spain
Medium
Other media
Themes
Cosmetics
Original publication
Blanco y Negro, 1922
Heno de Pravia | 1922 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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