Cadillac | 1927

CADILLAC AUTOMOBILE COMPANY: that was the name given in 1902 to the company that would become an American automotive symbol.

Few know that Cadillac grew out of the Detroit Automobile Company, founded in 1899. One of its partners was Henry Ford, who left after disagreements with the investors.

The same investors, William Murphy and Lemuel W. Bowen, asked one of their suppliers to value the company so they could wind it up. They did not expect that supplier, Henry Martyn Leland, to talk them out of it and bet on the future of the car.

Leland, an engineer obsessed with precision, offered them a new engine, more powerful and more reliable than those of the time. Murphy and Bowen accepted and put him in charge of the new Cadillac Automobile Company, founded in August 1902.

The first Cadillac, designed by Leland himself, was launched that October. General Motors bought Cadillac in 1909 and still owns it.

With more than 115 years of history, Cadillac remains a byword for quality, luxury and innovation, and for decades has been the official car of US presidents.

This handsome ad ran in the Spanish magazine La Esfera on 4 June 1927.

Text in the ad

Si piensa usted pagar 29.000 pesetas por un automóvil, tenga en cuenta que con un poco más comprará un Cadillac y ahorrará dinero.
El Cadillac es inconfundible por la majestad de sus líneas y por la feliz combinación de colores, cuyo secreto nadie ha podido sorprender.
El nuevo Cadillac se destaca entre todos los automóviles del mundo. Su rendimiento, seguridad y confort le colocan muy delante de otros coches de mucho mayor precio.
Nuevos precios reducidos: Brougham Standard 29.000 pesetas · Phaeton Custom (4 plazas) 31.300 · Touring Custom (7 plazas) 33.000
General Motors Peninsular, S.A. – Calle de Granada, 33, Madrid
Cadillac, producto de la General Motors

Translation:
If you are thinking of paying 29,000 pesetas for a car, bear in mind that for a little more you can buy a Cadillac and save money.
The Cadillac is unmistakable for the majesty of its lines and its happy combination of colours, whose secret no one has managed to discover.
The new Cadillac stands out among all the cars in the world. Its performance, safety and comfort put it far ahead of much more expensive cars.
New reduced prices: Brougham Standard 29,000 pesetas · Phaeton Custom (4 seats) 31,300 · Touring Custom (7 seats) 33,000
General Motors Peninsular, S.A. – Calle de Granada 33, Madrid
Cadillac, a General Motors product

Brand

Cadillac

Year

1927

Decade

1920s

Country

Spain

Medium

Magazine

Themes

Cars