Maggi | 1989
Julius Maggi, a Swiss man who inherited his father’s mill, gave his name to the Maggi brand and in 1886 created his first instant pulse soup.
It was the first of many innovations that changed the way millions of people cook. In 1947 Maggi became part of the Nestlé group.
In this ad each spoon takes the reader to a country: Italy, Switzerland, Portugal, France and China. In 1989 a packet soup was also a small journey.
It ran in 1989 in the Brazilian edition of ELLE magazine.
Text in the ad
Chegaram as sopas internacionais Maggi.
Pegue sua colher e boa viagem.
Minestrone · Sopa de queijo · Caldo verde · Creme de champignon · À chinesa
Sopa Maggi. Um prato cheio de sabor.
Translation:
Maggi international soups are here.
Grab your spoon and bon voyage.
Minestrone · Cheese soup · Caldo verde · Cream of mushroom · Chinese style
Maggi soup. A bowl full of flavour.
- Brand
- Maggi
- Year
- 1989
- Decade
- 1980s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Food
- Original publication
- ELLE, 1989
