Dayton | 1922
Instalment payments, a money-back guarantee and immediate dispatch. Many sales arguments that feel modern were already in magazines in the 1920s.
This ad for the Dayton bicycle, published in the Spanish magazine Blanco y Negro on 7 May 1922, shows that some rules of advertising are basic and universal: make paying easy and take away the fear of buying.
- Brand
- Dayton
- Year
- 1922
- Decade
- 1920s
- Country
- Spain
- Medium
- Magazine
- Themes
- Transport & aviation
- Original publication
- Blanco y Negro, 1922
