Anis del Mono | 1922

Vintage ad for Anis del Mono, 1922

Anyone who has visited Spain and its countless bars has probably seen Anís del Mono, one of the country’s best-known spirits. It is a case study in visual identity: since its founding in 1870 it has kept the same label and the same bottle.

The label, which has carried a spelling mistake from the very beginning, and the monkey with Charles Darwin’s face are just two of the anecdotes about this drink.

At Christmas, groups of young people sing traditional carols in the streets, and the ridged Anís del Mono bottle is often used as a percussion instrument.

This ad ran in 1922 in the Spanish magazine Blanco y Negro.

Text in the ad

Todos los invitados beberán
Anís del Mono
Vicente Bosch – Badalona – España
Famoso en todos los países

Translation:
All the guests will drink
Anís del Mono
Vicente Bosch – Badalona – Spain
Famous in every country

Brand: Anis del Mono
Year: 1922
Decade: 1920s
Country: Spain
Medium: Magazine
Themes: Drinks
Original publication: Blanco y Negro, 1922

Anis del Mono | 1922 · Vintage Ad Museum

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